Martell is one of the world’s oldest and most respected cognac brands, known for its smooth taste, premium quality, and rich French heritage. Established in 1715, the brand has become a symbol of luxury and sophistication among cognac lovers worldwide. In India, Martell Cognac is popular among premium spirit enthusiasts who appreciate refined flavors and elegant craftsmanship.
In this guide, you’ll find the latest Martell Cognac prices in India, state-wise rates, variant details, alcohol percentage, storage tips, and buying information.
Quick Overview
| Particular | Details |
|---|---|
| Brand Name | Martell |
| Type | Cognac |
| Origin | France |
| Founded | 1715 |
| Owner | Pernod Ricard |
| Popular Variants | VS, VSOP, Cordon Bleu, XO |
| Alcohol Content | 40% ABV |
| Category | Premium Imported Cognac |
| Best Served | Neat, On the Rocks, Cocktails |
What Is Martell Cognac?
Martell Cognac is a premium French brandy produced in the Cognac region of France. It is made using carefully selected grapes and aged in French oak barrels to develop its distinctive flavor profile. The brand is recognized for producing smooth, fruity, and elegant cognacs suitable for both beginners and experienced connoisseurs.
Why Is It Popular?
Martell enjoys strong popularity because of:
- Over 300 years of heritage
- Smooth and refined taste profile
- Premium French craftsmanship
- Wide range of variants
- Prestigious global reputation
- Popular choice for gifting and celebrations
- Availability in luxury hotels, bars, and duty-free stores
Alcohol Percentage
All major Martell Cognac variants generally contain:
| Variant | Alcohol Percentage |
|---|---|
| Martell VS | 40% ABV |
| Martell VSOP | 40% ABV |
| Martell Cordon Bleu | 40% ABV |
| Martell XO | 40% ABV |
All India Price
| Variant | Approx Price |
|---|---|
| Martell VS | ₹3,500 – ₹6,500 |
| Martell VSOP | ₹7,500 – ₹10,500 |
| Martell Cordon Bleu | ₹17,000 – ₹21,000 |
| Martell XO | ₹22,000 – ₹30,000 |
Martell Cognac 750ml Price
| Variant | 750ml Approx Price |
|---|---|
| Martell VS | ₹4,500 – ₹6,000 |
| Martell VSOP | ₹8,000 – ₹10,000 |
| Martell Cordon Bleu | ₹18,000 – ₹22,000 |
| Martell XO | ₹23,000 – ₹30,000 |
State-Wise Price
Delhi
| Variant & Size | Approx Price |
|---|---|
| Martell VS 750ml | ₹4,800 |
| Martell VSOP 750ml | ₹8,500 |
| Martell Cordon Bleu 700ml | ₹19,500 |
| Martell XO 700ml | ₹24,000 |
Maharashtra
| Variant & Size | Approx Price |
|---|---|
| Martell VS 750ml | ₹5,200 |
| Martell VSOP 750ml | ₹8,900 |
| Martell Cordon Bleu 700ml | ₹20,500 |
| Martell XO 700ml | ₹25,500 |
Karnataka
| Variant & Size | Approx Price |
|---|---|
| Martell VS 700ml | ₹5,480 |
| Martell VSOP 700ml | ₹8,580 |
| Martell XO 700ml | ₹17,080 |
Haryana
| Variant & Size | Approx Price |
|---|---|
| Martell VS 700ml | ₹3,000 |
| Martell VSOP 700ml | ₹4,000 |
| Martell XO 700ml | ₹12,000 |
Punjab
| Variant & Size | Approx Price |
|---|---|
| Martell VS 750ml | ₹5,000 |
| Martell VSOP 750ml | ₹8,700 |
| Martell XO 750ml | ₹24,000 |
Uttar Pradesh
| Variant & Size | Approx Price |
|---|---|
| Martell VS 750ml | ₹5,400 |
| Martell VSOP 750ml | ₹9,200 |
| Martell XO 750ml | ₹25,000 |
Rajasthan
| Variant & Size | Approx Price |
|---|---|
| Martell VS 750ml | ₹5,100 |
| Martell VSOP 750ml | ₹8,900 |
| Martell XO 750ml | ₹24,500 |
West Bengal
| Variant & Size | Approx Price |
|---|---|
| Martell VS 750ml | ₹5,300 |
| Martell VSOP 750ml | ₹9,000 |
| Martell XO 750ml | ₹25,000 |
Telangana
| Variant & Size | Approx Price |
|---|---|
| Martell VS 750ml | ₹5,500 |
| Martell VSOP 750ml | ₹9,500 |
| Martell XO 750ml | ₹26,000 |
Andhra Pradesh
| Variant & Size | Approx Price |
|---|---|
| Martell VS 750ml | ₹5,400 |
| Martell VSOP 750ml | ₹9,300 |
| Martell XO 750ml | ₹25,500 |
Tamil Nadu
| Variant & Size | Approx Price |
|---|---|
| Martell VS 750ml | ₹5,600 |
| Martell VSOP 750ml | ₹9,800 |
| Martell XO 750ml | ₹26,500 |
Kerala
| Variant & Size | Approx Price |
|---|---|
| Martell VS 750ml | ₹5,800 |
| Martell VSOP 750ml | ₹10,000 |
| Martell XO 750ml | ₹27,000 |
Gujarat
| Variant & Size | Approx Price |
|---|---|
| Available only through authorized channels where permitted |
City-Wise Price Breakdown
Mumbai
Martell VS: ₹5,000–₹6,000
Martell VSOP: ₹8,500–₹10,000
Martell XO: ₹24,000–₹28,000
Delhi
Martell VS: ₹4,500–₹5,500
Martell VSOP: ₹8,000–₹9,500
Martell XO: ₹23,000–₹27,000
Bangalore
Martell VS: ₹5,480
Martell VSOP: ₹8,580
Martell XO: ₹17,080
Hyderabad
Martell VS: ₹5,500–₹6,200
Martell VSOP: ₹9,000–₹10,500
Martell XO: ₹25,000–₹27,000
Kolkata
Martell VS: ₹5,200–₹6,000
Martell VSOP: ₹8,800–₹10,000
Martell XO: ₹24,000–₹26,500
Variants
- Martell VS: Entry-level cognac with fruity and vibrant notes.
- Martell VSOP: Balanced and smooth with oak influence.
- Martell Cordon Bleu: Iconic premium cognac with rich complexity.
- Martell XO: Luxury expression offering deep flavors and exceptional smoothness.
- Martell Noblige: Elegant cognac designed for modern enthusiasts.
Variant Comparison Table
| Feature | VS | VSOP | Cordon Bleu | XO |
|---|---|---|---|---|
| Category | Entry Premium | Premium | Super Premium | Luxury |
| Aging | 2+ Years | 4+ Years | Extended Aging | 10+ Years |
| Taste | Fruity | Smooth | Rich & Complex | Deep & Refined |
| Best For | Cocktails | Neat & Cocktails | Sipping | Luxury Sipping |
| Price Range | Low | Medium | High | Premium |
Storage Guide
To preserve quality:
- Store upright
- Keep away from sunlight
- Maintain temperature between 15°C–25°C
- Seal tightly after opening
- Avoid excessive heat exposure
- Use original packaging for long-term storage
Where to Buy
You can purchase Martell Cognac from:
- Licensed liquor stores
- Premium wine shops
- Duty-free outlets
- Luxury hotels
- Authorized imported spirit retailers
FAQs
What is the alcohol percentage of Martell Cognac?
Most Martell variants contain 40% ABV.
Which Martell variant is best?
Martell XO and Cordon Bleu are considered premium choices.
Is Martell Cognac good for gifting?
Yes, it is one of the most popular luxury gifting spirits.
Can Martell be consumed neat?
Yes. VSOP, Cordon Bleu, and XO are commonly enjoyed neat.
Which is more expensive, VSOP or XO?
XO is significantly more expensive because of longer aging.
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Conclusion
Martell Cognac remains one of the most prestigious cognac brands available in India. Whether you choose the affordable Martell VS, the balanced VSOP, the iconic Cordon Bleu, or the luxurious XO, each bottle reflects centuries of French expertise. Prices vary considerably across states due to taxation, but Martell continues to be a preferred choice among premium spirit enthusiasts seeking quality, elegance, and heritage.