Imperial Blue is one of India’s most recognized whisky brands, known for its smooth taste, affordability, and wide availability. Manufactured by Seagram’s and owned by Pernod Ricard, Imperial Blue has built a strong presence in the Indian whisky market. It is especially popular among consumers seeking a quality blended whisky at a reasonable price.
In this guide, you’ll find Imperial Blue alcohol percentage, latest prices, available bottle sizes, variants, storage tips, and answers to frequently asked questions.
Quick Facts
| Particulars | Details |
|---|---|
| Brand Name | Imperial Blue |
| Type | Indian Blended Whisky |
| Manufacturer | Seagram’s |
| Parent Company | Pernod Ricard |
| Country of Origin | India |
| Alcohol Content | 42.8% ABV |
| Available Sizes | 90ml, 180ml, 375ml, 750ml, 1L |
| Popular Variant | Imperial Blue Superior Grain Whisky |
| Price Range | ₹120 – ₹1,300 (varies by state) |
What Is Imperial Blue?
Imperial Blue is a blended Indian whisky made from imported Scotch malts and Indian grain spirits. The brand was launched to provide whisky lovers with a smooth and balanced drinking experience at an affordable price point.
Over the years, it has become one of the highest-selling whisky brands in India, catering to both casual and regular whisky consumers.
Why Is It Popular?
Several factors contribute to Imperial Blue’s popularity:
- Affordable pricing
- Consistent taste profile
- Wide availability across India
- Trusted brand reputation
- Smooth finish suitable for beginners
- Available in multiple bottle sizes
Its famous advertising campaigns have also helped establish strong brand recognition among Indian consumers.
Alcohol Percentage
Imperial Blue contains:
Alcohol by Volume (ABV): 42.8%
This alcohol percentage is standard for most Indian whiskies and provides a balanced combination of flavor, aroma, and strength.
| Measure | Alcohol Content |
|---|---|
| ABV | 42.8% |
| Proof | Approximately 85.6 Proof |
All India Price Table
| Bottle Size | Average Price |
|---|---|
| 90ml | ₹120 – ₹170 |
| 180ml | ₹220 – ₹320 |
| 375ml | ₹450 – ₹650 |
| 750ml | ₹850 – ₹1,300 |
| 1L | ₹1,150 – ₹1,700 |
Imperial Blue 750ml Price Table
| State | 750ml Price |
|---|---|
| Delhi | ₹950 |
| Haryana | ₹880 |
| Punjab | ₹980 |
| Uttar Pradesh | ₹1,050 |
| Rajasthan | ₹1,100 |
| Maharashtra | ₹1,200 |
| Karnataka | ₹1,250 |
| West Bengal | ₹950 |
| Goa | ₹850 |
| Telangana | ₹1,150 |
State-Wise Price (All Bottle Sizes)
| State | 180ml | 375ml | 750ml |
|---|---|---|---|
| Delhi | ₹250 | ₹500 | ₹950 |
| Uttar Pradesh | ₹280 | ₹560 | ₹1,050 |
| Haryana | ₹230 | ₹470 | ₹880 |
| Punjab | ₹260 | ₹520 | ₹980 |
| Rajasthan | ₹290 | ₹590 | ₹1,100 |
| Maharashtra | ₹320 | ₹650 | ₹1,200 |
| Karnataka | ₹340 | ₹680 | ₹1,250 |
| Telangana | ₹310 | ₹620 | ₹1,150 |
| Goa | ₹220 | ₹450 | ₹850 |
| West Bengal | ₹250 | ₹500 | ₹950 |
City-Wise Breakdown (Price Highlights)
Delhi
750ml Price: ₹950
Mumbai
750ml Price: ₹1,200
Bengaluru
750ml Price: ₹1,250
Hyderabad
750ml Price: ₹1,150
Lucknow
750ml Price: ₹1,050
Chandigarh
750ml Price: ₹980
Jaipur
750ml Price: ₹1,100
Kolkata
750ml Price: ₹950
Goa
750ml Price: ₹850
Goa generally offers some of the lowest liquor prices in India due to lower taxation.
Variants
Imperial Blue is primarily available in:
- Imperial Blue Superior Grain Whisky
- Imperial Blue Premium Whisky (market-dependent packaging variations)
The taste profile remains consistent with subtle differences in packaging and regional availability.
Variant Comparison Table
| Feature | Superior Grain Whisky | Premium Whisky |
|---|---|---|
| Taste | Smooth | Smooth & Slightly Rich |
| Alcohol Content | 42.8% ABV | 42.8% ABV |
| Availability | Widely Available | Limited Markets |
| Price | Standard | Slightly Higher |
| Popularity | Very High | Moderate |
Storage Guide
To maintain the quality of Imperial Blue whisky:
- Store upright at room temperature.
- Avoid direct sunlight.
- Keep away from excessive heat.
- Seal the cap tightly after use.
- Store in a cool and dry place.
- Consume opened bottles within 1–2 years for best flavor.
Where to Buy
Imperial Blue is available through:
- Government-authorized liquor stores
- Licensed wine shops
- State beverage corporation outlets
- Airport duty-free stores (where available)
- Approved alcohol delivery platforms in eligible states
FAQs
What is the alcohol percentage of Imperial Blue?
Imperial Blue contains 42.8% ABV.
Is Imperial Blue a whisky?
Yes, it is an Indian blended whisky.
What is the price of Imperial Blue 750ml?
The average price ranges from ₹850 to ₹1,300 depending on the state.
Is Imperial Blue made with Scotch?
It contains imported Scotch malts blended with Indian grain spirits.
Which bottle size is most popular?
The 750ml bottle is the most commonly purchased size.
Does Imperial Blue expire?
Unopened whisky does not expire when stored properly, but flavor can change after opening.
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Conclusion
Imperial Blue remains one of India’s most popular budget-friendly whiskies due to its smooth taste, reliable quality, and widespread availability. With an alcohol content of 42.8% ABV and multiple bottle sizes to choose from, it continues to be a preferred choice among whisky enthusiasts across the country. Before purchasing, check local state pricing as liquor taxes and regulations can significantly impact the final retail price.